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SAP Global Sponsorships

SAP Global Sponsorships

SAP is at the forefront of transforming the sport and entertainment industries by helping athletes, performers, teams, leagues, and organizations run at their best. Through our best-in-class solutions and innovations, SAP helps our partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience

Our focus areas

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SAP simplifies business operations for our sports partners, enabling leagues, teams, and organizations to become more efficient, profitable, and successful.


SAP enhances the viewer’s experience at games, events, in arenas, and across mobile devices, providing insights and engagement opportunities that bring them closer to the action and their passions.

SAP Ambassadors

SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts.?

Podcast series

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Game-Changing Technology In Sports

Everyone is a fan of something! The game-changing technology in sports podcast series brings you news about how tech is enhancing the fan experience, optimizing player performance, and simplifying sports business operations.

Explore the hottest topics in SAP Global Sponsorships

SAP News

External News

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NHL to Incorporate Smart Puck to Track Real-Time Data

The NHL is planning to introduce a smart puck that will allow the league to track movement on the ice at a rate of around 200 times a second...
Yahoo! Sports

How Manchester City Uses SAP’s Platform To Prepare For Game Day

Clubs uses SAP Challenger Insights to feed players data about opposing lineups ahead of matches...

Why SAP is Breaking into Esports with Team Liquid Partnership

The deal makes SAP the team's Official Innovation Partner and marks SAP's first partnership in esports.

McLaren Technology Group extends business partnership with SAP

McLaren and SAP, longtime partners since 1997, today announced a partnership renewal...
McLaren Technology Group

SAP, WTA Provide Journalists With Real-Time Tennis Analytics

For most journalists, one of the most frustrating things is...

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SAP Sports




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